Established in August 2000, the Shirley Mae Breast Cancer Assistance Fund began with a gift from Roy Goldberg, Atlantic City businessman and philanthropist, in honor of his mother Shirley Mae Goldberg, a breast cancer survivor. Based on the keen awareness that individuals diagnosed with breast cancer suffer numerous unanticipated medical, emotional and financial burdens, the Shirley Mae Fund seeks to offer relief to patients in Southeastern New Jersey who have been diagnosed with breast cancer and who demonstrate financial need.